LUN.R CAMP brings camping, music and shared experiences into Nibiru’s space-inspired universe. My work translated that concept into visuals showcasing both the atmosphere and the practical side of a stay. From accommodation promotions to themed events, the designs presented the camp as a destination for an entire summer.
Challenges
Showcase accommodation, activities and themed events through engaging visuals that help guests picture their stay and discover reasons to keep coming back.
Solutions
Balance imaginative, space-inspired visuals with a clear presentation of real accommodation and experiences, while keeping varied summer events visually connected.
The creative direction paired cosmic imagery with the familiar pleasures of summer: time outdoors, music and moments with friends. Playful planets, warm light and vibrant colours shaped an inviting visual world, while accommodation and activity content kept the experience grounded in what visitors could discover at LUN.R CAMP.
From tents beneath star-filled skies to scenes built around the camp’s distinctive surroundings, I created imagery that connected imagination with a sense of place. Each composition highlighted a different part of the experience, bringing the accommodation, leisure activities and summer atmosphere into LUN.R CAMP’s visual story.
The social content brought accommodation, themed weekends and everyday camp experiences into one recognisable feed. I created visuals that balanced atmosphere with information, making room for both expressive campaign imagery and straightforward updates. Together, the posts presented different reasons to visit throughout the summer.
Results
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The work gave LUN.R CAMP a consistent visual presence across its promotional content. Accommodation, activities and events became parts of a connected story, supported by designs that could shift from practical information to imaginative summer scenes while keeping the camp’s character recognisable.